Gogosuma ~GOGO! Smile!~ (ゴゴスマ～GOGO！Smile！～) is a long-running Japanese afternoon information and variety television program broadcast on the TBS network, primarily produced by CBC Television (Chubu-Nippon Broadcasting) in Nagoya. Since its launch on April 1, 2013, it has grown into one of Japan’s most recognisable daytime shows—mixing breaking news, celebrity gossip, social debates, weather updates, and light-hearted entertainment.
Although Gogosuma is not officially broadcast in the UK, it has gained international attention through YouTube clips, social media, and geo-restricted Japanese streaming platforms like TVer. In 2026, global interest in Japanese media continues to grow, making Gogosuma increasingly relevant to UK viewers curious about Japan’s cultural pulse.
Let’s dive deep into everything you need to know about Gogosuma in 2026, including its format, cast, impact, controversies, and how to watch it from the UK.
1. What Is Gogosuma? Format, Concept & Core Identity
At its heart, Gogosuma is an afternoon live information program designed to explain “what’s trending right now” in a simple, engaging, and sometimes entertaining way. Its title, “GOGO! Smile!”, reflects its goal: to keep viewers informed while maintaining an upbeat and accessible tone.
Core Format
Gogosuma combines multiple television styles into one cohesive format:
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Breaking news updates
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Panel discussions with experts
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Celebrity interviews
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Weather reports
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Viewer-submitted photos and videos
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Lifestyle and cooking segments
Unlike rigid news broadcasts, Gogosuma blends serious journalism with variety-style presentation. This hybrid model has made it especially popular among:
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Housewives at home during the day
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Office workers on break
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Retired viewers
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News enthusiasts
The show’s pacing is energetic. Topics shift rapidly—from political scandals to viral internet trends—while the hosts ensure explanations remain digestible.
Tone and Presentation Style
Despite tackling heavy subjects like political scandals or social controversies, Gogosuma maintains a conversational atmosphere. Heated debates can occur, but they are framed within a format designed to keep audiences engaged rather than overwhelmed.
The show’s ability to balance hard news with entertainment value is one reason it has remained relevant for over a decade.
For UK viewers, imagine a blend of Loose Women, This Morning, and a daytime news bulletin, but with a uniquely Japanese cultural lens.
2. Broadcast Details & How Gogosuma Operates in 2026
Understanding how Gogosuma is structured helps explain its popularity.
Network & Production
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Network: TBS (Tokyo Broadcasting System) affiliates
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Producer: CBC Television (Nagoya-based)
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Launch Date: April 1, 2013
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Format: Live studio broadcast
Although produced in Nagoya, the program reaches audiences nationwide via TBS affiliates.
Airtime (Japan Standard Time)
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Monday to Thursday: 1:55 PM – 3:49 PM JST
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Friday: 1:55 PM – 4:50 PM JST (extended segment in Tokai region)
The extended Friday broadcast includes deeper regional coverage, weather updates, and East Japan-specific content.
Availability in the UK
There is no official UK broadcast or streaming licence for Gogosuma. However, UK viewers have limited options:
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YouTube (Official Channel: ゴゴスマ公式)
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Highlight clips
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Behind-the-scenes content
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“After 10 Minutes, Live Talk” post-show streams
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Japanese Streaming Platform TVer (Geo-restricted)
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Accessible via VPN
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Offers recent episode replays
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Social Media Clips
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Shared via X (Twitter) and Instagram
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While these options are unofficial or limited, they provide access to selected segments—particularly interviews with international artists or globally relevant news.
3. Hosts, Cast & Notable Guests
One of Gogosuma’s defining strengths is its strong on-screen personalities.
Main MC: Ryōji Ishii (石井亮次)
Ryōji Ishii is the charismatic anchor of the show. Known for his:
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Energetic hosting style
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Clear explanations
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Light humour
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Ability to manage heated debates
He ensures discussions stay structured while maintaining spontaneity.
Assistants & Regular Announcers
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Aiko Kaitō (皆藤愛子) – Co-host, segment introductions
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Eriko Furukawa (古川枝里子) – CBC announcer & meteorologist
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Mio Ogawa (小川実桜) – News and variety segments
These presenters help balance professionalism with warmth.
Regular Commentators & Guest Panelists
The show frequently features:
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Politicians
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Lawyers
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Doctors
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Journalists
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Entertainers
Notable appearances have included:
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Fumito Kawai (河合郁人) – Known for outspoken commentary
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Japanese idol groups like iDOLM@STER
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International acts such as Babymetal
This rotating panel system ensures fresh perspectives on every episode.
4. Content Breakdown: News, Scandals & Entertainment
Gogosuma’s content can be grouped into several key categories.
1. Breaking News & Social Issues
The show covers:
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Domestic Japanese politics
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International affairs (including UK news)
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Legal scandals
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Public safety incidents
For example, it provided extensive coverage of the Johnny Kitagawa sexual exploitation scandal, including emotional on-air reactions from panelists.
2. International Stories (Including the UK)
Although Japan-focused, Gogosuma sometimes covers:
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British Royal Family updates
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UK political developments
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Cultural trends in Britain
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Major global events affecting Japan-UK relations
This makes it surprisingly relevant for UK viewers interested in how Japan views Britain.
3. Entertainment & Celebrity Gossip
Segments often include:
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TV drama recaps
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Celebrity controversies
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Viral social media trends
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Music promotions
Artists like BiSH, Beverly, and TVXQ have appeared for promotional events.
4. Lifestyle & Weather
Weather plays a major role in Japanese daily life, and Gogosuma includes:
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Detailed forecasts
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Extreme weather tracking
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Viewer-submitted weather photos
This interactive format increases audience participation.
5. Controversies, Milestones & Cultural Impact
Over its decade-long run, Gogosuma has faced notable moments.
Major Milestones
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2013: Regional launch in Tokai
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Expansion nationwide via TBS
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Introduction of extended Friday broadcasts
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Increased digital presence via YouTube
Controversies
In 2023, during coverage of the Johnny Kitagawa case, a panelist’s emotional reaction went viral. This moment demonstrated the show’s willingness to engage with sensitive issues.
Other incidents include:
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Heated political debates
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Guest departures
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On-air disagreements
Despite these, Gogosuma’s ratings remain strong—particularly in Kansai and Kanto regions.
6. How UK Viewers Can Watch & Why Gogosuma Matters Globally
Although not officially available in Britain, Gogosuma offers unique value for UK audiences.
Why It’s Relevant in the UK
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Insight into Japanese public opinion
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Coverage of global events from a Japanese perspective
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Exposure to Japanese pop culture
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Occasional UK-related segments
If you’re studying Japanese media, international relations, or cultural communication, Gogosuma provides a fascinating lens.
How to Watch from the UK
| Method | Access Level | Notes |
|---|---|---|
| YouTube | Limited | Official highlights |
| TVer + VPN | Partial | Geo-restricted |
| Social Media | Clips | Short-form content |
There is currently no UK distributor.
Conclusion: Gogosuma’s Growing Global Curiosity in 2026
In 2026, Gogosuma remains one of Japan’s most influential afternoon television programs. Its formula—blending breaking news, entertainment, expert analysis, and viewer interaction—has allowed it to thrive in a competitive media landscape.
While it is not officially broadcast in the UK, international access through digital platforms has expanded its reach. For UK viewers interested in Japanese culture, media trends, or global news perspectives, Gogosuma offers a lively, insightful, and sometimes dramatic window into modern Japan.
Its success lies in a simple promise embedded in its name: inform, engage, and keep viewers smiling.
FAQs About Gogosuma (2026)
1. Is Gogosuma available in the UK?
No official UK broadcast exists, but clips are available on YouTube.
2. What does “Gogosuma” mean?
It’s short for GOGO! Smile!, reflecting the show’s upbeat tone.
3. When did Gogosuma start?
It premiered on April 1, 2013.
4. Who hosts Gogosuma?
The main MC is Ryōji Ishii, supported by CBC announcers and guest commentators.
5. Does Gogosuma cover UK news?
Occasionally, especially major global events or British Royal Family updates.
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