When we think of memorable Apple ads, we often recall the visuals—the sleek devices, the clever cinematography, the heartwarming stories. But behind those unforgettable moments lies a secret ingredient: the music. One of the key people responsible for this is Rowan Puri, a rising star in the advertising world. The term “Rowan Puri commercial” has become increasingly associated with Apple’s innovative campaigns, where sound is more than background noise—it’s the heartbeat of the story.
1. Who Is Rowan Puri? The Creative Mind Behind Commercial Music
When you hear “Rowan Puri commercial,” it refers to the growing body of work from Rowan Puri, an accomplished music supervisor at TBWA\Media Arts Lab, Apple’s dedicated advertising agency.
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She studied International Affairs and Business at George Washington University, while also running a college radio show that introduced local artists to new audiences.
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Puri later worked at Stones Throw Records and VICE Media, where she gained deep experience in music licensing and content curation.
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By 2021, she joined TBWA as an Associate Music Supervisor, and within two years, she rose to Music Supervisor—a testament to her talent and influence.
The rise of the Rowan Puri commercial reflects her ability to merge business acumen, cultural awareness, and artistic sensitivity into marketing.
2. Why “Rowan Puri Commercial” Stands Out in Apple’s Ads
Apple commercials are legendary for combining minimalist visuals with emotionally resonant music. What makes a Rowan Puri commercial unique is her sonic fingerprint:
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The Invincibles (Shot on iPhone) – This ad featured disabled dogs with prosthetics, and the chosen soundtrack enhanced its emotional pull. Viewers didn’t just see hope—they felt it.
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Those That Follow (iPhone 13 Pro short film) – A horror-inspired Apple ad where Puri used chilling, suspenseful music to grip audiences, winning international acclaim.
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Usher’s Super Bowl Segments – As part of Apple Music’s halftime show sponsorship, Puri curated sound that celebrated Usher’s career while aligning with Apple’s modern brand identity.
When people search “Rowan Puri commercial,” they’re looking for these types of innovative, emotionally powerful campaigns that have set new standards in advertising.
3. The Process Behind Every Rowan Puri Commercial
Behind every great commercial is an intricate creative process. Rowan Puri’s role isn’t simply picking songs at random; it’s about shaping emotion and identity. A typical Rowan Puri commercial goes through:
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Creative Briefing – Understanding the story, the brand message, and the emotional outcome desired.
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Music Discovery – Researching tracks, from indie artists to custom compositions, that resonate with the narrative.
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Licensing & Rights – Negotiating with labels and artists to ensure legal use while giving proper recognition.
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Collaborative Editing – Working with directors and editors to ensure the music syncs with every frame.
This process makes a Rowan Puri commercial feel seamless—where music and visuals are inseparable.
4. Awards and Recognition of Rowan Puri Commercial Work
The advertising industry has taken note of the distinctiveness of a Rowan Puri commercial. Her campaigns have been shortlisted at the D&AD Awards, a globally respected platform for creativity.
For example:
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The Invincibles was celebrated not just for its visuals, but because its music elevated the emotional stakes.
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Those That Follow won Graphite Pencil recognition, proving how music can make short ads feel like cinematic experiences.
Each Rowan Puri commercial demonstrates that advertising isn’t just about products—it’s about storytelling through sound.
5. Why the Keyword “Rowan Puri Commercial” Is Growing in Popularity
The phrase “Rowan Puri commercial” is trending because of her unique blend of artistry and strategy. Here’s why:
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Brand Identity: Apple commercials are known for their sleek design. Puri ensures that the music amplifies this identity.
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Cultural Relevance: A Rowan Puri commercial often features tracks from emerging artists, giving the brand a fresh and modern edge.
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Emotional Resonance: Whether it’s joy, suspense, or nostalgia, Puri’s song choices make sure ads stick in the hearts of viewers.
In short, people are starting to notice that the sound of a commercial can be as impactful as the visuals—and Rowan Puri is leading that movement.
6. The Future of Rowan Puri Commercial Campaigns
What’s next for the Rowan Puri commercial legacy? As Apple moves into AI, AR, and immersive experiences, the role of music supervision will only become more crucial. Imagine:
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Augmented Reality Ads – Music will create emotional immersion.
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Interactive Campaigns – Songs might adapt in real-time to user interactions.
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AI-Enhanced Storytelling – Puri’s curatorial eye will guide how machine learning tools select or compose tracks.
The next wave of RowanPuri commercial projects will likely push boundaries in how we experience sound in advertising.
Summary Table: Rowan Puri Commercial at a Glance
| Aspect | Details |
|---|---|
| Keyword | Rowan Puri commercial |
| Role | Music Supervisor at Apple’s TBWA\Media Arts Lab |
| Notable Ads | “The Invincibles,” “Those That Follow,” Usher Super Bowl |
| Strengths | Emotional sound curation, licensing expertise, brand alignment |
| Awards | D&AD shortlist, Graphite Pencil recognition |
| Future Outlook | Leading music in immersive advertising and tech campaigns |
Conclusion
The phrase “Rowan Puri commercial” has become synonymous with Apple’s emotionally charged advertising. From short films to Super Bowl moments, her music supervision proves that the right soundtrack doesn’t just support a story—it becomes the story. As technology evolves, expect the influence of Rowan Puri commercials to grow, cementing her place as a pioneer in brand storytelling through music.
